Collection: Invicta

Founded in 1837 by Raphael Picard in La Chaux-de-Fonds, Switzerland, Invicta - derived from the Latin word for "invincible" - was built on the principle of offering high-caliber Swiss timepieces at accessible price points. After navigating over a century of Swiss watchmaking, including military commissions during World War II and supply contracts for Soviet naval officers in 1959, the brand was disrupted by the 1970s quartz crisis and reorganized in 1991 under U.S.-based ownership. Headquartered in Hollywood, Florida, modern Invicta is recognized for bold, oversized architectures, complex multi-piece case construction, and high-volume production