Ice Watch

Founded in 2006 by Belgian entrepreneur Jean-Pierre Lutgen in Bastogne, Belgium, Ice-Watch disrupted the accessible fashion timepiece segment by re-imagining the wristwatch as a vibrant, collectible wardrobe accessory. Operating under the tagline "Change. You can.", the brand rapidly expanded worldwide by pairing bold Belgian design concepts with reliable Japanese quartz calibers (primarily Miyota). Built around a universal, unisex appeal and an explosive color palette, Ice-Watch transformed flexible, water-resistant silicone into a hallmark of modern casual styling.